Racism and Kathryn Hess English Essay

In the beginning of the movie Freedom Writers, the students initially only trust their peers from their racial groups. This is because they only trust the people in their gangs. Almost all the kids were in racially segregated gangs. At first, Ms. Gruwell has difficulty getting anything accomplished. Many of these students have never been shown any respect in the past. Eva and some of the other students tell Ms. Gruwell that they will not just hand her their respect, she must earn it. Ms. Gruwell begins to earn the respect of her students when she moves the students around, out of their racial divisions. She attempts to show the students that they are united by playing the â€Å"Line Game† with them. She puts a line of thick red tape across the classroom and tells the students to move forward when a statement she makes applies to them. Her most effective form of reaching out, however, comes in the form of a composition notebook. Trust is an important component of a teacher-student relationship because if a student doesn’t trust the teacher, nothing the teachers teaches is affective. Ms. Gruwell eventually managed to get her students to show tolerance for one another. She teaches them about the Holocaust and that despite the students’ ethnic backgrounds, they aren’t all that different from each other. For example, she takes them to the Museum of Tolerance. This shows that the students aren’t realistically the different despite the color of their skin or their ethnic background. This is important because Ms. Gruwell could not effectively teach the class until they could get along. As a result, the students begin to build up a tolerance for one another. Part of Ms. Gruwell’s outlook on racism was affected by her father. For example, growing up, her father was a civil rights worker. This shows that his work most likely influenced her views on racism as she grew up. This is important because it taught her not to discriminate against others. As a result, she is able to change the views of her students for the better. At one point, Ms. Gruwell confiscates a racial caricature that was circulating the class. For example, the drawing was of a black student drawn with thick, exaggerated lips. Ms. Gruwell then compared the sketch of the caricatures that the Nazis used to draw of the Jews during the Holocaust. This showed that none of the students even knew what the Holocaust was. This is important because it allowed Ms. Gruwell to teach her students how serious racism really was. As a result, the students became more tolerant. Ms. Gruwell knew that all the students were suffering from physical violence, emotional abuse, substance abuse, poverty, homelessness, gang violence, and deaths of family and friends. She felt sorry about them and wanted to help them sincerely. She did it, and as a result, the class was getting better and better, and the classes grades turned up quickly. Others teacher didn’t believe Ms. Gruwell despite she did a great job. They thought she was a new teacher and had no idea about teaching. But the main point was, they had serious racial prejudice in their minds, they disliked the students in Room 203. For example, one of the teachers refused to lend books to Ms. Gruwell. This shows the racial discrimination was really serious. Hence, Ms. Gruwell had to do everything by herself. Even when Ms. Gruwell’s husband left her, the students made her life better. Problems still came up, she was denied to teach Room 203 in junior and senior year. But after the tough fight with other teachers, she was allowed to stay with them till the end of high school time.

American Involvement in Vietnam: Failure or Not?

More than thirty years went by after the last American combat troops left Southeast Asia, but the social and political fires of the Vietnam War still keep on burning throughout the United States and Vietnam. Wars do not simply fade away when the guns are silenced. Millions of citizens in both countries bear the deep, painful scars of a conflict that wreaked havoc on the political and social landscapes of both nations.Even today, legions of war veterans endure the physical and emotional wounds inflicted during their tours of duty, while the 3 million people who perished on all sides (Berman 16) are only memories to millions of husbands, wives, children, grandchildren, parents, siblings, and friends. In the United States, the nation's military affair into Vietnam continues to impact its political institutions, foreign and defense policies.The Vietnam War also profoundly altered Americans' view of their public institutions. While polls suggest that public confidence in the federal gover nment has not declined significantly in more than thirty years, Vietnam did awaken millions of Americans to the fact that their presidents had routinely lied to them – about the American military role in Southeast Asia, about Watergate, and about many other issues (Mann 2). Vietnam was, indeed, a turning point in American political history.So, what was Vietnam War for the United States – the necessity to stop communist erosion or tragic delusion? The purpose of this study is to explore whether American involvement in Vietnam was total failure or the nation had strong reasons to go into warfare. Toward this end we will scrutinize the reasons underlying the decision to launch war affair, analyze the outcomes of Vietnam War, consider the reaction of American community upon it, and make the conclusion. The Reasons of American Involvement in Vietnam and Its CourseFive successive American presidents and scores of senators and congressmen had insisted that the preservation of a small, isolated Southeast Asian nation was vital to the US national security. During a period of twenty-five years, these leaders first funded the war fought by the French and then supported and sponsored a policy under which the fighting in Vietnam was eventually assumed by the US military – to the point that it became, almost entirely, an American war. America's involvement in Vietnam began in 1950 as a political reaction to events elsewhere in Asia (Olson & Freeman 463).While the communist victory in China in 1949 and the subsequent invasion of South Korea in 1950 had not directly threatened the United States, the political fallout from these events had tarnished President Harry Truman's presidency and elevated the importance of Southeast Asia to his administration (VanDeMark 216). By early 1965, it was clear that if the United States did not introduce regular ground troops into South Vietnam, communists would overrun the country in a matter of months (Helsing 240).In M arch 1965, Johnson deployed the first contingent of the US Marines to Vietnam, and by the end of the year more than 184,000 American ground troops were in the country. Despite the growing American commitment, the government of South Vietnam grew weaker, and the Vietcong, now sustained by troops and supplies from North Vietnam, grew stronger (Olson & Freeman 464). The character of the struggle for control of South Vietnam has been the subject of prolonged debate, directed toward the ultimate question of whether or not U. S. military involvement there was lawful. Many of those supporting U. S.involvement in the war insisted that American intervention was an attempt to enforce the principles of the United Nations Charter in Asia. The argument was as follows: North Vietnam had attacked South Vietnam in violation of Article 2 of the Charter and the United States â€Å"had every right to join South Vietnam in ‘collective defense’ under Article 51 of the Charter† (Frey- Wouters & Laufer 76). The United States had also undertaken commitments to assist South Vietnam in defending itself against Communist aggression from the North; thus the introduction of United States military personnel and equipment was justified (Johns 4).The bombing missions in 1972 became a turning-point of the war – a campaign of enormous proportions comprising more than fifty-five thousand sorties, during which American planes dropped more than 100,000 tons of bombs on North Vietnam by early June – were finally yielding the deadly and destructive results (Olson & Freeman 466). By early summer, North Vietnamese intransigence began melting as the bombing and the naval blockade dried up communist supply lines.Realizing they could not overpower the South Vietnamese army as it was backed by such massive American air power, the North Vietnamese were now more favorably inclined to negotiations about peace (Mann 702). But Nixon's infamous bombing campaign came at a steep price. In addition to losses of twenty-six American aircraft, public opinion about war changed radically. Almost overnight, his approval rating in the polls slumped to 39 percent (Mann 713). Despite its intensity and callous brutality, Nixon's bombing worked. In late December, the North Vietnamese finally signaled their willingness to return to the negotiating table (Johns 7).It’s obvious that the intense bombing had been largely responsible for North Vietnam's sudden eagerness to settle. Then presidency’s problem, however, was their mistaken belief that the conflict in Vietnam could be won entirely on the battlefield. Vietnam was also a political conflict in which the hearts and minds of the people were at stake. More bombs could never force the political and economic changes necessary to persuade millions of South Vietnamese that their government in Saigon was worth fighting for (Mann 729).In Paris, in 1973, on January 27, Secretary of State William Rogers joined rep resentatives of North Vietnam, South Vietnam, and the Viet Cong in signing the accords, bringing about an official end to what the New York Times called â€Å"the longest, most divisive foreign war in America's history† (Mann 714). The Vietnam War, arguably the most misguided political and military crusade in American history, thus, ended. Aftermath of the Vietnam War After the Paris Peace Accords were signed in January 1973, the war went on for another two years until Saigon's collapse in April 1975.The Vietnam War was such a traumatic and divisive experience that once the last American combat forces were withdrawn from Vietnam many Americans tried to forget the conflict. But it soon became clear that this was not an easy task. Most Americans agreed that the war in Vietnam was markedly different from any other experienced by the American nation (Johns 11). It was the first war rejected during its fighting by a substantial part of the American people, and, in retrospect, many Americans continue to have serious doubts about the wisdom of having entered that conflict.Independent survey studies carried out in the postwar period show that several years after the end of the war, a majority of the American public agreed that the US should have stayed out of the fighting in Vietnam. In addition, respondents perceived the war's lasting effects on the United States as almost entirely harmful (Frey-Wouters & Laufer 79). The war created serious economic problems. Until 1965, when President Lyndon B. Johnson introduced the US ground troops into the conflict, the Vietnam War had only a minor impact on the American economy.But as the war escalated, government expenditures increased dramatically. The large-scale federal spending fueled an inflationary spiral during the late 1960s. When inflation reached 6 percent in 1968, Congress passed a 10 percent income tax surcharge in hopes of slowing spending and lessening inflation, but it was too little and too late. Although the Vietnam War's most dramatic impact on American society was social and political, it did set in motion the inflationary spiral that plagued the economy throughout the 1970s and 1980s (Olson & Freeman 465).The legacy of Vietnam, like the war itself, remains a difficult and painful subject for Americans. As passions subside and time bestows greater perspective, Americans still struggle to understand Vietnam's meaning and lessons for the country. They still wonder how the United States found itself ensnared in an ambiguous, costly, and divisive war, and how it can avoid repeating such an ordeal in the future (VanDeMark 215). In opinion by many Americans who were opposed to U. S. policy in Vietnam, the American government had engaged in an illegal war in Vietnam in violation of international law and morality.In addition, the United States, in their view, had violated the United Nations Charter by its military intervention in the civil war (Frey-Wouters & Laufer 77). Moreover, many h istorians argue that American involvement in Vietnam violated international law and that the US committed crimes against humanity using napalm, gas, and defoliants, search and destroy operations, treatment of prisoners, forced relocation and pacification programs, and artillery, aerial and naval bombing (Mann 714). Those who opposed the war made the following points: 1) South Vietnam was never a separate state.A separate state or nation of ‘South Vietnam’ had never existed. A convention signed in 1946 between the French commissioner and President Ho Chi Minh recognized the Vietnam Republic as a free state. Peace was finally negotiated, and on July 21, 1954, the Geneva Conference ended with the adoption of a Final Declaration, which reconfirmed the independence of a single, united Vietnam. An agreement was reached for the temporary division of Vietnam into two zones for a two-year period (Frey-Wouters & Laufer 76). The reunification of the two zones of North and South Vi etnam, which was promised for July 1956, did not materialize (Asselin 2).2) South Vietnam was not subjected to armed attack by North Vietnam. Many opponents of the war argued that the American intervention was not justified by the right of collective self-defense. The Charter of the United Nations permits collective self-defense only in case of an armed attack, and no such armed attack existed in the case of Vietnam. From the antiwar critics' perspective, a civil war was going on in Vietnam, and the only proper course for states that were not themselves placed in the necessity of self-defense was to abstain from intervention (Frey-Wouters & Laufer 78).Conclusion The President Nixon had not won the war, or the honorable peace that he had promised. He just merely delayed the day of the communist victory, with deadly and disastrous consequences. The Vietnam War was America's longest armed conflict, a tragic crusade that cost millions of lives and ruined millions more. The war dispelled the widespread and erroneous belief that, in its foreign and military policies, the United States had always exhibited the purest of motives and actions. This, of course, had never been the case, particularly in the twentieth century.From Truman to Nixon, the decisions about Vietnam were almost always made by presidents and other political leaders seeking to preserve or enhance their domestic or international political standings. While these presidents talked of preserving democratic institutions in Southeast Asia, the massive influx of American manpower and military in the 1960s actually undermined the ideal of a free and independent South Vietnam and transformed the nation into a client of the United States. By the time the war ended, the region that America had sought to protect from communism was, instead, ruled by it.At home, the United States became, in some ways, a stronger nation because of its tragic experience in Vietnam. Organized public dissent became a widely accepted and effective way of influencing public policy. The American people and the news media exhibited a more healthy distrust of government officials and their public pronouncements. These and other positive changes, however, came at a horrible cost. In the name of fighting for freedom in Vietnam, the political and military leadership of the United States inflicted untold damage on a proud nation and its people.Thus, American involvement in Vietnam represented a total failure not just of American foreign policy but also of American statesmanship. The policymakers inflexibly pursued a path which eventually damaged the essence of American power by consuming excessive lives and resources, shook allied confidence in the US strategic judgment, and demolished liberalism's political unity and legality by polarizing and paralyzing American society. Whatever the conflicting judgments about this controversial war, Vietnam without a doubt stands as the greatest tragedy of twentieth-century U.S. for eign relations. Works Cited Asselin, Pierre. A Bitter Peace: Washington, Hanoi, and the Making of the Paris Agreement. Chapel Hill, NC: University of North Carolina Press, 2002. Berman, David M. â€Å"Never Forget the Sacrifice: A Visit to Chu Van an High School In Hanoi, Vietnam. † Social Studies 86. 1 (1995): 12-17. Frey-Wouters, Ellen, and Robert S. Laufer. Legacy of a War: The American Soldier in Vietnam. Armonk, NY: M. E. Sharpe, 1986. Johns, Andrew L. â€Å"Achilles' Heel: The Vietnam War and George Romney's Bid for the Presidency, 1967 to 1968.† Michigan Historical Review 26. 1 (2000): 1-16. Mann, Robert. A Grand Delusion: America's Descent into Vietnam. New York: Basic Books, 2001. Olson, James S. , and Samuel Freeman, eds. Historical Dictionary of the 1960s. Westport, CT: Greenwood Press, 1999. VanDeMark, Brian. Into the Quagmire: Lyndon Johnson and the Escalation of the Vietnam War. New York: Oxford University Press, 1995. Helsing, Jeffrey W. Johnson's War/Jo hnson's Great Society: The Guns and Butter Trap. Westport, CT: Praeger Publishers, 2000.

Tradition & Innovation (History of Architecture)

Tradition & A ; Innovation ( history of architecture ) Much great architecture of the yesteryear has proceeded by polishing rigorous conventions without truly oppugning them. A much smaller organic structure of work has moved frontward through extremist invention. Use illustrations to demo ( among other things ) that what appears to be radicalism or preservation is non ever what it seems. You could follow a sequence in one topographic point ( such as Brunelleshi ‘s Florence or Pericles ‘ Athens ) or run more widely pulling trial instances from assorted times and topographic points. The Athenian Parthenon has captured the imaginativeness for about two and half thousand old ages. Writers frequently speak of it as the finest architectural accomplishment of the Greeks, incarnating the classical values of harmoniousness and restraint, composure, pose and repose, proportion and economic system ( eg Sowerby 1995, 168 ) . However, the Parthenon is simply one of legion edifices completed as portion of the alleged Periclean edifice programme of the 2nd half of the 5th century BC, which can be examined for the manner their designers made usage of tradition and invention. Other edifices, such as the hypostyle Periclean Odeion that owes much to non-Greek Iranian traditions, likely due to their province of saving and less appealing scene, have tended to be sidelined in treatments of this nature, but are of import however. This essay will first discuss invention and tradition in the development the Grecian temple from its beginnings to the mid-fifth century BC and so research invention and tradition in the Periclean edifice programme itself, associating these to the wider context of Grecian temple architecture. For the Greeks, architecture was a term reserved for public and sacred edifices as opposed to private and domestic buildings ( Whitley 2001, 279 ) . Of these public and sacred edifices, the temple is possibly the most well-known and characteristic signifier, which besides incorporated into their programme sculpture, painting and composing ( Richter 1987, 19 ) . Temples possibly developed from the Mycenaean megaron, a rectangular edifice with a columned porch that formed the cardinal edifice of Late Bronze Age castles ( see program in Stierlin 2001, 34 ) but their beginning in early apsidal edifices, such as that of Lefkandi seems more assured ( see program in Johnston 1993, 25 ) . The architectural significance of these edifices is that they make usage of the colonnade, making an outer portico around the cella ( the inside edifice ) and can therefore be described as peristyle or peripteral ( of a temple ) . Presumably this development occurred from the practical concern of roofing th ese big edifices, which besides used an axial colonnade for support, but was retained, going possibly the specifying feature of Grecian temples, surely still seeable in those of much later periods including the Periclean Parthenon. The reversible roof besides led to the creative activity of a pediment, the triangular infinite or gable formed by the roof above the entryway that would be used to border architectural sculpture. An early illustration of such a adorned pediment from the early 6th century BC is from the temple of Artemis on Corfu ( Johnston 1993, 47-48 ) . It is interesting that, for whatever ground, the apsis was non retained in ulterior edifices and alternatively an opisthodomos ( an unfastened room at the dorsum of the temple, sometimes used as a exchequer ) was sometimes present ( for a temple groundplan see Richter 1987, 22 ) . These alterations in layout are shown by the sequence of temples at Thermon between the 9th and late 7th centuries BC ( see program in Stierl in 2001, 42 ) . Thus the development of the temple signifier was one in which tradition and invention can be seen from the beginning. The earlier edifices were non the great marble buildings of ulterior times but were constructed of wood with thatched roofs ( Stierlin 2001, 44 ) . Over clip rock and tile came to replace wood ; sometimes instead than strike harding down a temple and get downing from abrasion, wooden columns would be replaced in situ by rock columns in a procedure known as petrifaction ( Stierlin 2001, 46 ) . The ancient Greek tourer and author Pausanias ( 5.16.1 ) vividly described an ancient oak pillar still in topographic point in the rock temple of Hera at Olympia. Columns of assorted diameters made up of different Numberss of column membranophones can still be seen at this temple, attesting to the ad hoc nature of the temple’s transmutation. Replacing wood with rock besides led to the petrifying in rock of some of the noteworthy architectural characteristics of the wooden temples – fluted columns, triglyphs, dentils, gutae, roof building and coffering for illustration ( see Boardma n 1993, 122 and Richter 1987, 25 for illustrations ; Stierlin 2001, 48 ) . This heterotaxy into rock conserved the signifier of temples that had developed in wood but the act of petrifaction is itself advanced. It might be speculated that rock immortalised the temple and made it a adjustment and lasting place for the God. Before continuing to discourse tradition and invention in the Periclean edifice programme, a few words should be said about the development of the two chief Grecian orders, the Doric and Ionic ( see comparative illustrations in Stierlin 2001, 49-50 ) as these are cardinal to understanding the development of the Acropolis. The Doric order developed in the Grecian mainland and Greek southern Italy and Sicily and is typified by broader columns without bases, tapering towards the top, heavier entablature with jumping triglyphs and metopes, the latter sometimes with carven ornament ( Stierlin 2001, 52 ) . A hexastyle ( sic column ) facade was usual. The Ionic order developed subsequently ( c590BC ) in Grecian Asia Minor. Columns were more slender, had moulded bases and were non markedly tapered. The capital had two spiral-scroll spirals and the lighter entablature was non broken into triglyphs/metope form, leting uninterrupted ornament. From the groundplans, Ionic temples, such as that of Heraion at Samos and Artemision of Ephesus besides appear more hypostyle than peristyle, holding two ( dipteral ) rows of columns instead than the Doric one and frequently with an octostyle ( eight column ) frontage ( see programs in Stierlin 2001, 105, 106 ) . The two orders have been contrasted as masculine, knee bend, unsmooth and feminine, elegant and refined severally ( Stierlin 2001, 49 ) and at the clip of the Periclean edifice programme were ‘still basically distinguishable regional styles’ ( Rhodes 1995, 54 ) . The Periclean temple to Athena Parthenos, or Parthenon, was built between 447 and 438BC by the designers Iktinos and Kallikrates and the sculpturer Phidias, and formed the centerpiece of the edifice programme of the political leader Pericles ( Stierlin 2001, 183 ) . This programme sought to laud Athens and in the instance of the Acropolis, to retrace the temples burned by the Persians in the early 5th century BC. It has been said to tag ‘the flood tide of the Doric style’ for the harmoniousness of its proportions, the polishs in its construction and its sculptural ornaments ( Richter 1987, 33 ) . However, in comparing to the somewhat earlier temple of Zeus at Olympia ( finished about 460BC ) , we can see that while the latter is about strictly Doric in manner, ‘the Parthenon’s signifier and spirit partakes liberally of the Ionic’ ( Rhodes 1995, 74 ) . This combination of Doric and Ionic can clearly be seen on a groundplan ( eg Stierlin 2001, 191 ) , w hich reveal an octostyle peripteral Doric portico ( 8 by 17 columns ) , instead than a Doric hexastyle, while six more slender Doric columns behind the octostyle frontages suggest a dipteral colonnade, an Ionic characteristic. The cella was divided into two suites, a smaller western room, the Hall of the Virgins and the eastern naos that housed the statue of the Athena, both approached from the exterior and non connected. The Hall of the Virgins contained four Ionic columns while the naos was divided into three naves by a overlying Doric colonnade following the walls and returning behind the statue, a first in temple architecture ( Rhodes 1995, 87 ) . Of class the usage of an Ionic frieze around the cella should non be overlooked. The Parthenon seems advanced in its deliberate commixture of Doric and Ionic elements ( Rhodes 1995, 146 ) . However, some of these elements that may look advanced can be found elsewhere and on much earlier temples. For illustration, the 6th century Doric peripteral temple of Artemis on Corfu had an octostyle facade and the same proportion of columns ( 8 by 17 ) as the mid-fifth century Parthenon, every bit good as two rows of columns in the cella ( Lawrence1996, 77 ) . The temple of Athena at Paestum in southern Italy is a Doric hexastyle temple of around 510BC but the interior portico utilizations eight Ionic columns in an Ionic agreement ( Stierlin 2001, 74 ; see program in Richter 1987, 30 ) . It was besides noted that the Parthenon made usage of overlying porticoes in the naos ( see Reconstruction in Boardman 1993, 118 ) . These were besides used in the modern-day 2nd temple of Hera at Paestum ( 460-440BC ) and Stierlin suggested that in the instance of the latter they may hold been used as a deliberate archaizing component, mentioning to the temple of Aphaia on Aegina, built around 500BC ( Stierlin 2001, 79 ; comparison exposures in Stierlin 2001, 78 and 148 ) . In a needfully ( to suit the expansive statue of Athena ) broad temple like the Parthenon, 30.88m at the stylobate, they may hold been more practical every bit good as attractive. It can so be seen that while the Parthenon may be advanced in the context of mainland Greek temples, there are analogues in the Grecian temples of southern Italy and Sicily that provide case in points for blending Doric and Ionic characteristics ( Rhodes 1995, 198n12 ) every bit good as characteristics from Archaic temples on Corfu and Aegina. The frequently discussed architectural polish of the curvature or splaying of the Parthenon was besides a traditional Doric solutions to drainage, although in the Parthenon it succeeds in forestalling the temple from looking knee bend ( Rhodes 1995, 74 ) . The chief factor in the l ayout of the Parthenon was in fact the older temple that it replaced, instead than any genuinely fresh programs. The designers of the Parthenon did non work in isolation but in a cultural and lingual zone stretching from Italy to Cyprus, with mainland Greece in the center and while the Parthenon is every bit alone as every Grecian temple it may be said to hold incorporated traditional inventions in a traditional manner. Traveling on to see briefly two other Periclean edifices on the Acropolis, the Erechtheion and the Propylaia, the Erechtheion, ceremonially the most of import edifice of the Acropolis, is a existent invention in the sense that instead than being a canonical temple, it is fitted to the mythic and physical landscape of the Acropolis. As such, it was constructed on two degrees, though with three different roof degrees, and incorporated the cults of Athena in the east cella, and Poseidon-Erechtheus in the West cella and north porch ( Rhodes 1995, 131-36 ) . The Erechtheion is Ionic in its columns and friezes and provides a complement to the Parthenon with its human-shaped Karyatid columns following a hundred twelvemonth old Ionic tradition begun by the Siphnian Treasury at Delphi ( Stierlin 2001, 208 ) . The Propylaia, or gateway to the Acropolis foreshadowed this balance once more by integrating both traditional Doric hexastyle outside combined with an internal Ionic colonnade. Rhodes s ays of its designer: ‘Mnesikles’ greatest part to the history and way of Grecian architecture was likely his vision of Doric and Ionic as equal constituents of a greater Grecian architecture’ ( 1995, 73 ) . It is possible that in a sense the Parthenon is more important to its modern adorants than its builders and that there is a desire to warrant this by mention to invention. Grecian temples were built non on subjective rules of aesthetic beauty but on mathematical and spiritual rules of harmoniousness and temples that reflected a peculiar harmoniousness were successful ( Stierlin 2001, 64-74 ) . The Periclean edifice programme did non radically innovate from a inactive or dead tradition: the edifices examined above surely did unite many elements to accomplish their alone purposes but so no two Grecian temples were of all time the same. Throughout their 1000 plus twelvemonth history, Grecian temple edifices and their builders combined traditional elements with limited inventions that by and large belonged to the temple edifice tradition guided by the rules of harmoniousness –a temple should be temple, after all.BibliographyBoardman, J. 1993. ‘The Classical Period’ , in Boardman, J. ( ed. ) 1993.The Oxford History of Classical Art.Oxford: Oxford University Press, 83-150. Johnston, A. 1993. ‘Pre-Classical Greece’ , in Boardman, J. ( ed. ) 1993.The Oxford History of Classical Art.Oxford: Oxford University Press, 11-82. Lawrence, A.W. and Tomlinson, R.A. 1996.Grecian Architecture.( 5Thursdayedition, Pelican History of Art ) . New Haven and London: Yale University Press. Rhodes, R.F. 1995.Architecture and Meaning on the Acropolis.Cambridge: Cambridge University Press. Richter, G.M.A. 1987.A Handbook of Greek Art.( 9Thursdayedition ) . Oxford: Phaidon. Sowerby, R. 1995.The Greeks.London: Routledge. Stierlin, H. 2001.Greece from Mycenae to the Parthenon.Koln: Taschen. Whitley, J. 2001.The Archaeology of Ancient Greece.Cambridge: Cambridge University Press. Tradition & Innovation (history of architecture) Tradition & A ; Innovation ( history of architecture ) Much great architecture of the yesteryear has proceeded by polishing rigorous conventions without truly oppugning them. A much smaller organic structure of work has moved frontward through extremist invention. Use illustrations to demo ( among other things ) that what appears to be radicalism or preservation is non ever what it seems. You could follow a sequence in one topographic point ( such as Brunelleshi ‘s Florence or Pericles ‘ Athens ) or run more widely pulling trial instances from assorted times and topographic points. The Athenian Parthenon has captured the imaginativeness for about two and half thousand old ages. Writers frequently speak of it as the finest architectural accomplishment of the Greeks, incarnating the classical values of harmoniousness and restraint, composure, pose and repose, proportion and economic system ( eg Sowerby 1995, 168 ) . However, the Parthenon is simply one of legion edifices completed as portion of the alleged Periclean edifice programme of the 2nd half of the 5th century BC, which can be examined for the manner their designers made usage of tradition and invention. Other edifices, such as the hypostyle Periclean Odeion that owes much to non-Greek Iranian traditions, likely due to their province of saving and less appealing scene, have tended to be sidelined in treatments of this nature, but are of import however. This essay will first discuss invention and tradition in the development the Grecian temple from its beginnings to the mid-fifth century BC and so research invention and tradition in the Periclean edifice programme itself, associating these to the wider context of Grecian temple architecture. For the Greeks, architecture was a term reserved for public and sacred edifices as opposed to private and domestic buildings ( Whitley 2001, 279 ) . Of these public and sacred edifices, the temple is possibly the most well-known and characteristic signifier, which besides incorporated into their programme sculpture, painting and composing ( Richter 1987, 19 ) . Temples possibly developed from the Mycenaean megaron, a rectangular edifice with a columned porch that formed the cardinal edifice of Late Bronze Age castles ( see program in Stierlin 2001, 34 ) but their beginning in early apsidal edifices, such as that of Lefkandi seems more assured ( see program in Johnston 1993, 25 ) . The architectural significance of these edifices is that they make usage of the colonnade, making an outer portico around the cella ( the inside edifice ) and can therefore be described as peristyle or peripteral ( of a temple ) . Presumably this development occurred from the practical concern of roofing th ese big edifices, which besides used an axial colonnade for support, but was retained, going possibly the specifying feature of Grecian temples, surely still seeable in those of much later periods including the Periclean Parthenon. The reversible roof besides led to the creative activity of a pediment, the triangular infinite or gable formed by the roof above the entryway that would be used to border architectural sculpture. An early illustration of such a adorned pediment from the early 6th century BC is from the temple of Artemis on Corfu ( Johnston 1993, 47-48 ) . It is interesting that, for whatever ground, the apsis was non retained in ulterior edifices and alternatively an opisthodomos ( an unfastened room at the dorsum of the temple, sometimes used as a exchequer ) was sometimes present ( for a temple groundplan see Richter 1987, 22 ) . These alterations in layout are shown by the sequence of temples at Thermon between the 9th and late 7th centuries BC ( see program in Stierl in 2001, 42 ) . Thus the development of the temple signifier was one in which tradition and invention can be seen from the beginning. The earlier edifices were non the great marble buildings of ulterior times but were constructed of wood with thatched roofs ( Stierlin 2001, 44 ) . Over clip rock and tile came to replace wood ; sometimes instead than strike harding down a temple and get downing from abrasion, wooden columns would be replaced in situ by rock columns in a procedure known as petrifaction ( Stierlin 2001, 46 ) . The ancient Greek tourer and author Pausanias ( 5.16.1 ) vividly described an ancient oak pillar still in topographic point in the rock temple of Hera at Olympia. Columns of assorted diameters made up of different Numberss of column membranophones can still be seen at this temple, attesting to the ad hoc nature of the temple’s transmutation. Replacing wood with rock besides led to the petrifying in rock of some of the noteworthy architectural characteristics of the wooden temples – fluted columns, triglyphs, dentils, gutae, roof building and coffering for illustration ( see Boardma n 1993, 122 and Richter 1987, 25 for illustrations ; Stierlin 2001, 48 ) . This heterotaxy into rock conserved the signifier of temples that had developed in wood but the act of petrifaction is itself advanced. It might be speculated that rock immortalised the temple and made it a adjustment and lasting place for the God. Before continuing to discourse tradition and invention in the Periclean edifice programme, a few words should be said about the development of the two chief Grecian orders, the Doric and Ionic ( see comparative illustrations in Stierlin 2001, 49-50 ) as these are cardinal to understanding the development of the Acropolis. The Doric order developed in the Grecian mainland and Greek southern Italy and Sicily and is typified by broader columns without bases, tapering towards the top, heavier entablature with jumping triglyphs and metopes, the latter sometimes with carven ornament ( Stierlin 2001, 52 ) . A hexastyle ( sic column ) facade was usual. The Ionic order developed subsequently ( c590BC ) in Grecian Asia Minor. Columns were more slender, had moulded bases and were non markedly tapered. The capital had two spiral-scroll spirals and the lighter entablature was non broken into triglyphs/metope form, leting uninterrupted ornament. From the groundplans, Ionic temples, such as that of Heraion at Samos and Artemision of Ephesus besides appear more hypostyle than peristyle, holding two ( dipteral ) rows of columns instead than the Doric one and frequently with an octostyle ( eight column ) frontage ( see programs in Stierlin 2001, 105, 106 ) . The two orders have been contrasted as masculine, knee bend, unsmooth and feminine, elegant and refined severally ( Stierlin 2001, 49 ) and at the clip of the Periclean edifice programme were ‘still basically distinguishable regional styles’ ( Rhodes 1995, 54 ) . The Periclean temple to Athena Parthenos, or Parthenon, was built between 447 and 438BC by the designers Iktinos and Kallikrates and the sculpturer Phidias, and formed the centerpiece of the edifice programme of the political leader Pericles ( Stierlin 2001, 183 ) . This programme sought to laud Athens and in the instance of the Acropolis, to retrace the temples burned by the Persians in the early 5th century BC. It has been said to tag ‘the flood tide of the Doric style’ for the harmoniousness of its proportions, the polishs in its construction and its sculptural ornaments ( Richter 1987, 33 ) . However, in comparing to the somewhat earlier temple of Zeus at Olympia ( finished about 460BC ) , we can see that while the latter is about strictly Doric in manner, ‘the Parthenon’s signifier and spirit partakes liberally of the Ionic’ ( Rhodes 1995, 74 ) . This combination of Doric and Ionic can clearly be seen on a groundplan ( eg Stierlin 2001, 191 ) , w hich reveal an octostyle peripteral Doric portico ( 8 by 17 columns ) , instead than a Doric hexastyle, while six more slender Doric columns behind the octostyle frontages suggest a dipteral colonnade, an Ionic characteristic. The cella was divided into two suites, a smaller western room, the Hall of the Virgins and the eastern naos that housed the statue of the Athena, both approached from the exterior and non connected. The Hall of the Virgins contained four Ionic columns while the naos was divided into three naves by a overlying Doric colonnade following the walls and returning behind the statue, a first in temple architecture ( Rhodes 1995, 87 ) . Of class the usage of an Ionic frieze around the cella should non be overlooked. The Parthenon seems advanced in its deliberate commixture of Doric and Ionic elements ( Rhodes 1995, 146 ) . However, some of these elements that may look advanced can be found elsewhere and on much earlier temples. For illustration, the 6th century Doric peripteral temple of Artemis on Corfu had an octostyle facade and the same proportion of columns ( 8 by 17 ) as the mid-fifth century Parthenon, every bit good as two rows of columns in the cella ( Lawrence1996, 77 ) . The temple of Athena at Paestum in southern Italy is a Doric hexastyle temple of around 510BC but the interior portico utilizations eight Ionic columns in an Ionic agreement ( Stierlin 2001, 74 ; see program in Richter 1987, 30 ) . It was besides noted that the Parthenon made usage of overlying porticoes in the naos ( see Reconstruction in Boardman 1993, 118 ) . These were besides used in the modern-day 2nd temple of Hera at Paestum ( 460-440BC ) and Stierlin suggested that in the instance of the latter they may hold been used as a deliberate archaizing component, mentioning to the temple of Aphaia on Aegina, built around 500BC ( Stierlin 2001, 79 ; comparison exposures in Stierlin 2001, 78 and 148 ) . In a needfully ( to suit the expansive statue of Athena ) broad temple like the Parthenon, 30.88m at the stylobate, they may hold been more practical every bit good as attractive. It can so be seen that while the Parthenon may be advanced in the context of mainland Greek temples, there are analogues in the Grecian temples of southern Italy and Sicily that provide case in points for blending Doric and Ionic characteristics ( Rhodes 1995, 198n12 ) every bit good as characteristics from Archaic temples on Corfu and Aegina. The frequently discussed architectural polish of the curvature or splaying of the Parthenon was besides a traditional Doric solutions to drainage, although in the Parthenon it succeeds in forestalling the temple from looking knee bend ( Rhodes 1995, 74 ) . The chief factor in the l ayout of the Parthenon was in fact the older temple that it replaced, instead than any genuinely fresh programs. The designers of the Parthenon did non work in isolation but in a cultural and lingual zone stretching from Italy to Cyprus, with mainland Greece in the center and while the Parthenon is every bit alone as every Grecian temple it may be said to hold incorporated traditional inventions in a traditional manner. Traveling on to see briefly two other Periclean edifices on the Acropolis, the Erechtheion and the Propylaia, the Erechtheion, ceremonially the most of import edifice of the Acropolis, is a existent invention in the sense that instead than being a canonical temple, it is fitted to the mythic and physical landscape of the Acropolis. As such, it was constructed on two degrees, though with three different roof degrees, and incorporated the cults of Athena in the east cella, and Poseidon-Erechtheus in the West cella and north porch ( Rhodes 1995, 131-36 ) . The Erechtheion is Ionic in its columns and friezes and provides a complement to the Parthenon with its human-shaped Karyatid columns following a hundred twelvemonth old Ionic tradition begun by the Siphnian Treasury at Delphi ( Stierlin 2001, 208 ) . The Propylaia, or gateway to the Acropolis foreshadowed this balance once more by integrating both traditional Doric hexastyle outside combined with an internal Ionic colonnade. Rhodes s ays of its designer: ‘Mnesikles’ greatest part to the history and way of Grecian architecture was likely his vision of Doric and Ionic as equal constituents of a greater Grecian architecture’ ( 1995, 73 ) . It is possible that in a sense the Parthenon is more important to its modern adorants than its builders and that there is a desire to warrant this by mention to invention. Grecian temples were built non on subjective rules of aesthetic beauty but on mathematical and spiritual rules of harmoniousness and temples that reflected a peculiar harmoniousness were successful ( Stierlin 2001, 64-74 ) . The Periclean edifice programme did non radically innovate from a inactive or dead tradition: the edifices examined above surely did unite many elements to accomplish their alone purposes but so no two Grecian temples were of all time the same. Throughout their 1000 plus twelvemonth history, Grecian temple edifices and their builders combined traditional elements with limited inventions that by and large belonged to the temple edifice tradition guided by the rules of harmoniousness –a temple should be temple, after all.BibliographyBoardman, J. 1993. ‘The Classical Period’ , in Boardman, J. ( ed. ) 1993.The Oxford History of Classical Art.Oxford: Oxford University Press, 83-150. Johnston, A. 1993. ‘Pre-Classical Greece’ , in Boardman, J. ( ed. ) 1993.The Oxford History of Classical Art.Oxford: Oxford University Press, 11-82. Lawrence, A.W. and Tomlinson, R.A. 1996.Grecian Architecture.( 5Thursdayedition, Pelican History of Art ) . New Haven and London: Yale University Press. Rhodes, R.F. 1995.Architecture and Meaning on the Acropolis.Cambridge: Cambridge University Press. Richter, G.M.A. 1987.A Handbook of Greek Art.( 9Thursdayedition ) . Oxford: Phaidon. Sowerby, R. 1995.The Greeks.London: Routledge. Stierlin, H. 2001.Greece from Mycenae to the Parthenon.Koln: Taschen. Whitley, J. 2001.The Archaeology of Ancient Greece.Cambridge: Cambridge University Press.

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Framing in the Media Essay Example | Topics and Well Written Essays - 1000 words

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How does CRM help companies with their customers Term Paper

How does CRM help companies with their customers - Term Paper Example Thus, on the basis of such application of information, the store is able to offer its clientele targeted coupons and additional programs that will motivate its consumers to purchase more products from that store (Connick; Turban, Leidner and McLean). In addition, the customer relationship management is an information industry paradigm intended for software, methodologies and especially the Internet service that facilitates a company to manage customer relationships in a well-organized way (Williams; Turban, Leidner and McLean). This paper will discuss some of the important aspects of customer relationship management and how CRM help companies with their customers. The basic purpose of this research is to assess the potential influence of effective CRM policies, technologies and strategies for building better customer services for any business. Customer Relationship Management Systems In the past, the customers’ data were stored in various remote systems in a variety of functio nal departments, for instance, sales, finance, distribution, and marketing. On the other hand, the emergence of e-commerce created huge amounts of customer data that were not incorporated with the data in the service area of the information system. Thus, the CRM applications were created in an attempt to deal with these issues by offering information and tools to bring a better customer experience and to maximize the time customer value for an organization. Basically, the CRM puts together customers’ data from a variety of corporate departments, evaluate these data, and then offer the results to both customers and employees touch points. In this scenario, a customer touch point can be any method to communicate with the customer for instance, email, telephone or fax (Turban, Leidner and McLean; Stair and Reynolds). However, we will make a mistake if we consider the customer relationship management as simply a software system or solution. Without doubt, customer relationship ma nagement can offer the companies a wide variety of tools and techniques to effectively manage and monitor clients. However, CRM is as well a viewpoint, a strategic method for recognizing the requirements of the organization’s customers. In fact, the effective management of a customer’s requirements directs toward customer satisfaction. In addition, if an organization does not link itself with the trends of always growing marketplace, not expecting and responding to its customers, it fails to survive. In addition, a business is not able to construct preference for a product if its customers’ requirements and desires are not precisely understood and satisfied. In this scenario, in the approved manner implemented CRM solutions can be an influential tool that businesses can utilize to build brand preference, and make their customers happy (SageAsiaPac). The Applications of CRM Systems The majority of CRM applications and service packages exist to help organizations manage the customer relationship process. In fact, salespeople are likely to consider of these computer applications as the be-all and end-all of customer relationship management. On the other hand, customer relationship management has at the present turned into a great deal broader as compared to a computer; actually, it has been present in one form or another

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Extraction of plasmid DNA and set up of polymerase chain Reaction (PCR) - Coursework Example g temperatures to different levels, the different steps of DNA replication, the separation of the double strand, the annealing of primers to the DNA single strands, and the activity of DNA polymerase are facilitated. The cycle of changing temperatures are repeated, producing many strands in the process. Of course, the DNA polymerase should be able to withstand these changes in temperature. The resulting amplified gene can subsequently be characterized, either through identification, measurement or expression. The information obtained from this can further be used to characterize the resulting protein product or the organism from which it was obtained. Due to the vast amount of processes PCR products can undergo, the technique has been the staple for laboratory diagnosis of diseases, bacteria and virus identification, crime scene investigations, and others. As can be seen, PCR follows and precedes many other molecular processes. In this experiment, plasmids from a transformed bacterial cell pellet were extracted to isolate the gene encoding for red fluorescent protein (RFP). After measuring the amount of DNA extracted, it was then prepared for PCR. Bacterial transformation, or insertion of gene of interest inside bacteria cells, is a viable strategy in not only housing the gene, but also amplifying the sequence. Thus, bacterial strains used for this purpose, such as E. coli DH5ÃŽ ±, JM109 and XL-1 Blue, are specialized not only to be able to imbibe the plasmids upon electric or chemical induction, but also to replicate the inserted genetic material during cell division (Yoshida and Sato, 2009). On the other hand, special plasmids, called vectors, are circular DNA used to accompany the gene inside the bacterial cell. It contains sequences for restriction enzymes, so that the vector circular configuration can be broken into two parts, through which the gene of interest can be inserted into, re-establishing the circular appearance of the vector. The vector also

ENTREPRENEUR BUSINESS PLAN Research Paper Example | Topics and Well Written Essays - 2000 words

ENTREPRENEUR BUSINESS PLAN - Research Paper Example This may lead to collapse of the business (TheTopTier Digital Media, 2014). Thus, to become successful entrepreneurs, appropriate skills are required to understand the market well and respond to sudden changes. Of the new ventures in United Kingdom (UK) that have flourished in past years, some have proved to be very successful and rest are earning appropriate profit that can support their venture. United Supercars is a new venture in London, UK, which will focus on selling used supercars in the market at a premium price; since the company will target high profile elite customers. The supercars are very expensive and fast sports cars, which are marketed by automakers as limited production specials. The supercars have a standard look that is modified for enhancing power and performance of these cars. The cars are also customized according to the needs of target customers. However, United Supercars will sell used supercars in London, which will be brought in from Dubai (Wade and Hulland , 2004). In Dubai, supercars are manufactured by very few automakers who sell them at premium prices. The owners of supercars sell these cars after one or two uses and these are exported by Dubai automakers overseas (Connor and Dent, 2006). In London, demand for supercars is high since the young generation is equipped with car racing skills. The demand for supercars from Dubai has increased over the year (UAEInteract, 2014). The automakers in Dubai have realized that there have been 5.4% rise in sale of used supercars to London in 2012 (Auto Exhaust & Tyres, 2014). So, United Supercars has decided to import supercars from Dubai and sell them in London. The affluent families desire to own supercars to enhance their fashion statement. McLaren is a supercar, which is not generally seen on roads of UK since it is not relevant there. This car is exclusively manufactured for the races (Douglas, 2004). The

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Healt effect of Roundup Ready Crops Research Paper

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Nurses' Use of Water-Filled Gloves in Preventing Heel Pressure Essay

Nurses' Use of Water-Filled Gloves in Preventing Heel Pressure Ulcer in the University college hospital, Ibadan, Nigeria - Essay Example The interpretations considers the limitations cited by the researcher. When pick samples data organization was considered. â€Å"†¦ two units and who met the inclusion criteria constitute the study participants† (Polit & Beck, 2014, p. 473) The evidence given was the numeric data collected from the pick sample. The participant in the sample provided a rigid support for the results.† †¦have never used it in spite of its availability and common use as submitted bya nurse in one of the wards† (Adejumo &Ingwu, 2010 P. 474) The findings from the study were explained in light of other previous studies. â€Å"This is in support of Watson (19), who maintained that unless a nurse learns from experience, the learning is not good (Adejumo &Ingwu, 2010 p.476) In some instances, the researchers made some indefensible spontaneous inferences. â€Å"†¦ which does not make it scientific and as such lacks basis for clinical decision making.† (Adejumo &Ingwu, 2010 p.476) The rationales for rejecting alternatives were defective in that research involves search of information from a variety of sources.† In hypothesis testing, researchers assume that the null hypothesis is true and then gather evidence to disprove it.† (Polit & Beck, 2014, P. 230) The interpretation accounted for precision of the results. â€Å"In our study, the probability of obtaining a value of 71.0% female by chance alone was less than 1 in 10,000.† (Polit & Beck, 2014, p.230) The researchers pointed out the differences between practical and statistical significance. â€Å"†¦they are not well-suited for testing actual research hypotheses about the absence of relationships between variables or about equivalence between groups.† (Polit & Beck, 2014, P. 258) Some unwarranted generalization was evident in the results of the research. â€Å"Although it is difficult to depend on the rating of nurses based simply on their perception, success or failure of WFGs in prevention of heel PUs is difficult to

ECH125 T5CulturalInstructionalStrategies Essay Example for Free

ECH125 T5CulturalInstructionalStrategies Essay SEVEN-YEAR-OLD MARIA IS AN OUTGOING, HAPPY SECOND-GRADER WITH STRONG LITERACY SKILLS; IN FACT, SHE IS BILINGUAL, SPANISH/ENGLISH. HER FAVORITE PART OF SCHOOL IS READING AND WRITING STORIES. SHE ALSO ENJOYS MATH. SHE IS VERY ACTIVE AND ENJOYS RECESS AND CREATING DANCE STEPS IN PE. SHE IS SENSITIVE AND CAN GET HER FEELINGS HURT EASILY. CULTURAL (ANTI-BIAS) AND INSTRUCTIONAL STRATEGIES: ?CULTURAL USE THE READING AND WRITING LOVE AND HAVE READING AND WRITING ASSIGNMENTS/ACTIVITIES IN SPANISH AND ENGLISH. ?INSTRUCTIONAL INTRODUCE MORE COMPLEX READING LEVELS, WORK ONE ON ONE WITH HER TO  BEGIN WRITING STORY SUMMARIES AND IDENTIFYING THE MAIN IDEA. RESULTS OF MENTOR TEACHER DISCUSSIONS: WE DISCUSSED THE IMPORTANCE OR REALLY HORNING IN ON STUDENT’S STRENGTHS TO PUSH HER TO ENSURE THE STUDENT IS LEARNING SOMETHING NEW. Ashley SIX-YEAR-OLD ASHLEY IS THE YOUNGEST OF FIVE CHILDREN. SHE IS VERY SHY AND CLINGS TO HER OLDER SISTER EACH DAY WHEN SHE BRINGS HER INTO THE FIRST GRADE CLASSROOM. ASHLEY IS CURIOUS; HER FAVORITE PART OF SCHOOL IS DOING SCIENCE EXPERIMENTS. SHE READS AT A PRIMER LEVEL, BUT ENJOYS HAVING PEOPLE READ TO HER. CULTURAL (ANTI-BIAS) AND INSTRUCTIONAL STRATEGIES: ?CULTURAL INTRODUCE STRATEGIES FOR HER TO FOCUS IN ON HER CURIOSITY AND BLOSSOM THROUGH HER LOVE FOR SCIENCE. ?INSTRUCTIONAL TURN FOCUS TO SIGHT WORDS AT HER LEVEL AND START WORKING ON GETTING HER INTO A TITLE READING GROUP SO SHE CAN GET THE EXTRA WORK IN READING. RESULTS OF MENTOR TEACHER DISCUSSIONS: WE TALKED ABOUT THE IMPORTANCE OF IDENTIFY WHEN A CHILD NEEDS EXTRA WORK SUCH AND A TITLE READING GROUP AND ABOUT HOW EVEN THOUGH THEY ARE IN A OUTSIDE READING GROUP THEY STILL NEED TO BE INVOLVED IN THE CLASSROOM READINGS AS WELL. Xavier XAVIER IS A KINDERGARTENER WHO REALLY ENJOYS SPORTS, PARTICULARLY BASEBALL. HE HAS LOW LITERACY SKILLS. HE IS VERY SOCIAL AND ENJOYS INTERACTIONS WITH OTHER CHILDREN DURING RECESS, CLASS ACTIVITIES, AND AT THE COMPUTER. HE IS A HANDS-ON LEARNER, CONFIDENT, AND A RISK-TAKER. CULTURAL (ANTI-BIAS) AND INSTRUCTIONAL STRATEGIES: ?CULTURAL USE HIS INTERESTS IN SPORTS AND COMPUTERS TO HELP KEEP HIM INTERESTED IN READING. ? INSTRUCTIONAL BUILD ON HIS CONFIDENCE AND HAVE HIM LEAD OTHERS STUDENTS WHEN  © 2014. GRAND CANYON UNIVERSITY. ALL RIGHTS RESERVED. PLAYING TEAM ACTIVITIES OR WHEN COMPLETELY GROUP ASSIGNMENTS. RESULTS OF MENTOR TEACHER DISCUSSIONS: AGAIN WE DISCUSSED THE IMPORTANCE OF SEEING STUDENT’S STRONG POINTS. EVERY KID IS DIFFERENT IN WHAT THEY ARE GOOD AT. GOOD TEACHERS NOTICE WHAT KIDS ARE GOOD AT AND HELP THEM THRIVE EVEN MORE. Paul PAUL IS A THIRD-GRADER WHO IS A VERY STRONG READER. HE CHOOSES TO SPEND MOST OF HIS TIME READING AND ENJOYS MANY DIFFERENT TOPICS. HE WRITES LONG AND COMPLEX STORIES DURING WRITER WORKSHOP AS WELL. PAUL SELDOM ENGAGES SOCIALLY WITH OTHER CHILDREN; IN FACT, HE IS QUITE TIMID WITH BOTH CHILDREN AND ADULTS. CULTURAL (ANTI-BIAS) AND INSTRUCTIONAL STRATEGIES: ?CULTURALHAVE HIM WORK IN SMALL GROUPS WITH OTHER CHILDREN ON ASSIGNMENTS OR HAVE HIM PARTNER READ WHEN APPROPREAITE. ?INSTRUCTIONALINTRODUCE AND HIGHER READING LEVEL AND MOVE ON TO MORE ADVANCE PART OF THE WRITING PROCESS. RESULTS OF MENTOR TEACHER DISCUSSIONS: WE AGAIN TOUCH ON THE TOPIC OF NEVER STOPPING WITH A CHILD, EVEN THOUGH A CHILD MIGHT BE GREATLY ABOVE THE GRADE THEY ARE IN OR THE GRADE YOU ARE TEACHING IT’S HIGHLY IMPORTANT TO GO FIND MORE CHALLENGING WORK FOR THEM TO BE SUCCESSFUL. Jamaica THIS FOUR-YEAR-OLD PRESCHOOLER HAS EXCELLENT FINE AND GROSS MOTOR SKILLS. SHE ENJOYS GAMES WITH OTHER CHILDREN, JUMP ROPE, AND PE CLASS. SHE IS A CREATIVE ARTIST AND PARTICULARLY EXCELS AT PAINTING. HER LITERACY SKILLS ARE AVERAGE. SOCIALLY, SHE IS OUTGOING AND EASILY ACCEPTED BY HER PEERS. CULTURAL (ANTI-BIAS) AND INSTRUCTIONAL STRATEGIES: ?CULTURAL ALWAYS ALLOW HER TO USE HER CREATIVITY AND SHARE IT WITH OTHERS. ?INSTRUCTIONAL INCORPORATE READING AND WRITING IN A CREATIVE WAY TO SHOW HER WRITING AND READING ARE FUN AS WELL. RESULTS OF MENTOR TEACHER DISCUSSIONS: WE TALKED ABOUT HOW PRESCHOOLERS WHO ARE â€Å"AVERAGE† AND THAT ARE SOCIAL SOMETIMES SLIP BY, IT’S IMPORTANT TO MAKE SURE TEACHERS WORK ONE ON ONE WITH ALL STUDENTS AND WORK AT THEIR LEVEL AND CONTINUE TO PUSH THEM TO THE NEXT LEVEL.  © 2014. GRAND CANYON UNIVERSITY. ALL RIGHTS RESERVED.

Analysis of the Australian Fashion Industry

Analysis of the Australian Fashion Industry Australian Fashion Well known Australian designers Lisa Ho, Collette Dinnigan, Sass Bide, Ksubi, Jayson Brunsdon, Leona Edmiston and Kit Willow are taking the world by storm and expanding into the international marketplace. Fashion is one of Australia’s key creative and design industries and there are now over 2000 active fashion exporters delivering their products and services in overseas markets. The export of Australian fashion is not limited to exclusive designers. Street wear, and surf wear are also famous worldwide. Quiksilver, Billabong and Rip Curl are famous for their boardshorts, T-shirts and wetsuits. â€Å"Getting your label overseas is important†, says designer Claus Maus, â€Å"Not only for building your brand but also for growing sales. The key markets include New Zealand, United Kingdom and the USA. Annual textile, clothing and footwear exports are worth $A277 million, of which $A289 million is clothing. This essay will examine the marketing strategies adopted by some of these fashion brands to launch their label internationally. International markets can provide opportunities for growth. To achieve this, companies need to develop and perform marketing activities aimed at their target customer. A detailed analysis of the environment is critical before a company enters an overseas market. This analysis should include cultural, social, ethical economic, technological, political and legal issues. Cultural differences may affect marketing negotiations and product use. Australian fashion is becoming more popular. Australian Fashion Week is one of the first shows of the fashion season which mean Australian designers can be early in setting trends. It was during Australian Fashion Week that Easton Pearson got their start globally. It is all about timing. Fashion does well in neighbouring markets such as New Zealand, Indonesia and Singapore. In order to stay competitive in the global fashion market, brand management and positioning is crucial. It is important for designers to have a presence at major international fashion events with an eye to being picked up by overseas retailers and boutiques. It is important to listen to your consumer and listen to your retailer. The retailer will have some very specific requirements – will it turn up on time, it will be price correctly and it will make your consumer feel special. The type of product will obviously determine the right market. For example, red-carpet fashion will do well in wealthy, affluent markets, whereas swimwear will do well in big resort areas. The international fashion industry is tough, competitive and constantly evolving. Fashion can be very market and culture specific, so fashion labels should be aware that what is considered fashionable and stylish will differ considerably between markets. When going international fashion exporters need to consider the lifestyle of the customer they are targeting and adapt colour, garment practicality and fabric choices to suit the target climate, lifestyle and market group Social laws will dictate to what extend certain parts of the body should be covered and even the models displaying products should reflect the target market. Immodest clothes are considered inappropriate for many Middle-Eastern women and in Mexico the colour purpose is associated with funerals. Easton Pearson, a successful fashion exporter had to adapt their sizing and hemlines for markets such as Japan and the Middle East. Successful jeans label Tsubi underwent a brand name change to Ksubi. . A shoe label in the United States called Tsubo claimed the name infringed its trademark and challenged the businesses’ use of the name. This case exemplifies how much a brand name means to the business. Colour can also be associated with a brand. Cadbury unsuccessfully took Darrel Lea to court over their use of a shade of purple. Within every brand there is a product. But not every product is a brand. A product is something tangible, it has physical attributes, styles, features and price. A brand is the total consumer experience of a product, its personality, the trust you have in it, the status it gives you, the experiences you share with it. The cultural aspect of launching a brand can’t be overlooked. Sometimes there are language issues, For example, The Ford Pinto did miserably when first introduced in Brazil, and it was discovered that â€Å"pinto† is slang for â€Å"small male sex organ†. Ford changed the name to â€Å"corcel† which means â€Å"horse† and sales improved. Billabong is now the leading brand in Peru. One of the ways in which they have made this brand so well know in Peru has been through providing sponsorship to leading athletes. They sponsor surfers, skateboarders and snowboarders and host many of the event that make up the surfing World Championships Tours as well as region-specific events. They know their customers well and develop innovative and functional products for them, Breaking into overseas markets is exciting but also challenging. Developing an overseas market gives rise to opportunities to grow and prosper with increased sales and profits, improved domestic competitiveness and a reduced dependence on the Australian market and seasonal fluctuations. To enter the overseas market there are certain strategies that must be undertaken to improve success. Breaking into the international market can be costly in time, money and resources. Thorough preparation is essential. Preparation should include professional advice, the ability to balance domestic and export market, do not assume all markets are the same and modify the product to meet regulations and cultural preferences of other countries. Planning is essential. Companies must be capable and ready to export and must have total commitment from all staff. Research is essential and a thorough analysis should be made of the market, taking into account size and distribution capabilities and competition. Companies should respond to perceived demands in overseas markets such as niche markets and acquire resources and technology. A successful marketing strategy used by Sass Bide to launch their label internationally was having celebrities wear their clothing. Basically they asked people through fashion editors to ‘try their jeans’ and first begun by sending their jeans to all of the editors in New York and London presented beautifully with a covering letter. This strategy worked as out of a dozen gifts sent, 6 would write back saying â€Å"OH, my God, we love this†, and as a result celebrities would endorse them. They just had to get their product to the right people. They took this approach as they did not have the money to spend on advertising and marketing, and thought that word of mouth marketing was the way to go. Working with influential people (celebrities) is an important of word of mouth marketing. â€Å"Nobody counts the number of ads you run, they just remember the impression your make.† (Wiliam Bernbach). Sass and Bide partners, Heidi Middleton and Sarah Clarke spend a lot of time travelling making connections with the customers on a one to one level. They do not want to advertise they are more interested in intimate marketing as well as Public Relations. They relied on word of mouth marketing early on however this has changed over the years. The US market is very competitive so they now have a marketing plan and strategy in place to target the whole of the country. They target celebrities like Naomi Watts and Kylie Minogue. They also do in-store appearances and hold tea parties and invite all the stylists and editors to these tea parties. The SWOT analysis is a tool used to assess a company’s strengths, weaknesses, opportunities and threats. Strengths and weaknesses come from within the company and are directly controllable. Strengths are attributes of the organisation that are helpful to achieving the objective. If a SWOT analysis does not start with defining a desired objective it may be useless. Identification of strengths, weaknesses, opportunities and threats is essential as steps in the process of planning for achievement of the objective may be derived from them. Strengths include a strong brand name and a good reputation among customers Weaknesses include limited finances and lack of key distribution channels. Opportunities include new technologies, a new international market and loosening of international trade barriers. Threats are shifts in customer’s tastes, new competition and the introduction of new regulations. Firstly, the company has to determine whether the objective of launching internationally is attainable. The organisation should ask how they use each strength, how they can stop each weakness, how to exploit each opportunity and how to defend against each threat. A fashion label needs competitive advantages that give it an advantage in meeting the needs of a targeted market (strengths). To be successful fashion labels need to be an innovative product combined into excellent design that bring together individual style. Brand ambassadors are also a key element in brand acknowledgement overseas. Limitations that a business faces in developing are a weakness. Weaknesses are harmful to achieving the final objective. Limited financial resources can contribute to weakness. The label must be able to generate sales rapidly after the launch. This entails reaching enough people with marketing efforts and creating a retail network. Opportunities and threats exist independently of the business. Opportunities are favourable conditions and business can be rewarded from these benefits if it acts on them properly. Threats are conditions or barriers that may prevent the organisation reaching its objectives. Threats must be acted on or avoided to prevent them from limiting the company’s capabilities. When launching a fashion label internationally it is important to make sure the opportunities are used properly and the strengths made even stronger in order to find new arising opportunities. All the Australian fashion labels entering the international market are in direct competition with one another and are rivals. They all operate in similar fields and their target customers are similar. Billabong and Quiksilver are well established and have loyal followers. Even though competition is very hard it creates opportunity. Competition keeps the companies moving forward. Creating word of mouth marketing campaign can make a big difference in the perception and image of the brand. According to Andy Sernovitz, author of â€Å"Word of Mouth Marketing: How Smart Companies Get People Talking† there is a five T method to create efficient word of mouth campaigns. Getting the campaign to function is based on Business to Customer to Customer communication. The real message comes from the customer. The five Ts are Talkers Topics, Tools, Taking Part and Tracking Word of mouth marketing is fully actionable, trackable and plannable. The Internet provides excellent ways to track blogs and other forums. It is very important to identify who and why people are talking about the brand. Find people who will talk about the label and give people a reason to talk. Tools help the message spread faster and further. Track, measure an understand what people are saying. It is important to be successful internationally to find people who will talk about you such as retailers, bloggers and retailers. Also the fashion label should give people a reason to talk through excellent products and great service. They can help the message spread faster and farther by blogs, message boards and the internet. The company itself can take part by posting blogs, answering emails and offering personal service. Also you should measure and understand what people are saying by searching blogs and listening to feedback. The fashion product must also make the most of opportunities. The product image must appeal strongly to people who want to dress stylish but do not want to sacrifice their comfort. With a successful marketing campaign and image building the brand can become very valuable in a short period for time and generate lucrative offers from investors and competitors. Most South East Asiancountries correlate imported brand names and higher prices with superior quality. They generally pay close attention to the country of origin when evaluating quality and making purchasing decisions on apparel products. The average arget age of consumers in South East Asion for imported apparel is becoming younger from people in their 30s to people in their 20s. Given the growth South East Asian casual wear and sportswear market. Australian apparel in these segments has some distinct advantages that provide a good basis for establishing a storng brand image. Designer brands that are successful in the interntional marketplace have a high market potential to be successful in the South East Asian market. Department stores in south east asia are highly positioned and any international fashion brand ensure that is a priority to denter the department stores. Sociuakl Responsibility Socially responsible organisations strive for marketing citizenship by adopting a strategic focus for fulfilling the economic, legal, ethical and philanthropic social responsibilities that their stakeholders expect of them. At the most basic level all, companies have an economic responsibility to be profitable so they can provide a return on investment to their owners and investors, crete jobs for the community and contribute goods and services to the economy. Marketers re also expected to obey laws and regulations. Examples of social responsibility issues include environment, consumerism and community relations. Being socially responsible means an organisation shows concern for the people and environment in which it transacts business. In some cases social responsibility incorporates supporting social causes to help society. For example, some marketers sponsor charity events. Social responsibility does not automatically translate into increased revenue or public image. However, companies who adopt social responsibility tend to have a strong reputation which pays dividends in the form of increased customer loyalty.

Dell Computer Supply Chain Management Essay -- Business Management

Dell Computer Supply Chain Management Table of Contents Executive Summary  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3 Focus of the Proposal  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4 Research and Analysis: Dell ¡Ã‚ ¯s Competitive Advantage  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6 Dell ¡Ã‚ ¯s IT Tools  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   9 Dell ¡Ã‚ ¯s Business Model  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  14 Dell ¡Ã‚ ¯s IT Infrastructure  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  18 Our Recommendations&nbs... ...bsp;  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www1.us.dell.com/content/topics/global.aspx/corp/michael/en/welcome?c=us&l=en&s=corp&~ck=mn. Dell courts customers online. Industry Week. April 3, 2000, Retrieved, April 4, 2004. Dell.com. Internet World. May 15, 2001, Retrieved, April 6, 2004. Dell speeds web site hosting setup, expands option; lower prices, availability of PowerApp servers broadens DellHost services. Edge: Work-Group Computing Report. May 22, 2000, Retrieved, April 5, 2004. Dell selects Altiris recover solution to provide desktop and notebook customers with integrated backup and disaster recovery. EDP Weekly's IT Monitor. August 18, 2003, Retrieved, April 5, 2004. New Servers: Dell defines a new combination of power and value with PowerEdge 1300 workgroup server. EDGE: Work-Group Computing Report, Retrieved, April 6, 2004.

A Glimpse Into Robert Frosts for Once, Then Something Essay examples

One drop fell from a fern, and lo, a ripple Shook whatever it was lay there at bottom, Blurred it, blotted it out. What was that whiteness? Truth? A pebble of quartz? For once, then, something. The Poem Written in hendecasyllabic meter (11 syllables per line) and unrhymed verse, the poem seems to be an easy read. It uses words so ordinary any reader could go through it without having to stop for the meaning. The persona tells of his experience of looking down into wells and being ridiculed all the time by people who could arguably be his enemies, or his friends who know better than he. "Always wrong to the light," the persona never sees what he is there, in the first place, for - the truth. Instead, he sees his own reflection, looking like a god - an allusion to Narcissus who looks down into a pool of water and falls in love with himself - with a crown of ferns, much like the crown of olives worn by poets and winners of the Olympian games of ancient Greece, amidst a background of clouds. In one of those visits to the well, though, the persona notices "a something wh...

Greeks :: essays research papers fc

Greeks   Ã‚  Ã‚  Ã‚  Ã‚  Greek beliefs changed over time. In the beginning the Greeks believed strongly in the gods. These ideas were very similar to those of earlier peoples (Craig, Graham, et. al. 57). The Greek gods shared many of the same characteristics of the Mesopotamian deities (Craig, Graham, et. al. 57). The Greek pantheon consisted of the twelve gods who lived on Mount Olympus (Craig, Graham, et. al. 83). These gods were: -Zeus, the father of the gods, -Hera, his wife, -Zeus’s siblings: Poseidon, his brother, god of seas and earthquakes, Hestia, his sister, goddess of the hearth, Demeter, his sister, goddess of agriculture and marriage, -Zeus’s children: Aphrodite, goddess of love and beauty, Apollo, god of sun, music, poetry, and prophecy, Ares, god of war, Artemis, goddess of the moon and the hunt, Athena, goddess of wisdom and the arts, Hephaestus, god of fire and metallurgy, -Hermes, messenger of the gods (Craig, Graham, et. al. 83). The gods were seen as beha ving very much as mortal humans behaved, except that they possessed superhuman qualities and they were immortal (Craig, Graham, et. al. 83). These qualities are shown in many of the stories that are passed down through Greek history. The Greeks’ respect for their gods came partially out of fear. An example of superhuman qualities to be feared is stated in Theogony:   Ã‚  Ã‚  Ã‚  Ã‚  Then Zeus no longer held back his might; but straight his heart was filled with fury and he showed forth all his strength. From Heaven and from Olympus he came immediately, hurling his lightning: the bolts flew thick and fast from his strong hand together with thunder and lightning, whirling an awesome flame. The life-giving earth crashed around in burning, and the vast wood crackled loud with fire all about. All the land seethed, and Ocean’s streams and the unfruitful sea. The hot vapor lapped round the earthborn Titans: flame unspeakable rose to the bright upper air: the flashing glare of the thunderstone and lightning blinded their eyes for all that they were strong(Hesiod 10). The Greeks believed that the will of the gods was sacred: â€Å"So it is not possible to deceive or go beyond the will of Zeus:† (Hesiod 9).   Ã‚  Ã‚  Ã‚  Ã‚  As time continued the Greeks’ beliefs changed in some ways. Some Greeks began to speculate about the nature of the world and its origin. In doing this they made guesses that were completely naturalistic and did not include any reference to supernatural powers or anything else divine (Craig, Graham, et.

Emerging markets Essay

Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. The economies of China and India are considered to be the largest.[1] According to The Economist many people find the term outdated, but no new term has yet to gain much traction.[2] Emerging market hedge fund capital reached a record new level in the first quarter of 2011 of $121 billion.[3] The seven largest emerging and developing economies by either nominal GDP or GDP (PPP) are China, Brazil, Russia, India, Mexico, Indonesia, and Turkey. [pic] An emerging market economy (EME) is defined as an economy with low to middle per capita income. Such countries constitute approximately 80% of the global population, and represent about 20% of the world’s economies. The term was coined in 1981 by Antoine W. Van Agtmael of the International Finance Corporation[pic] of the World Bank. Although the term â€Å"emerging market† is loosely defined, countries that fall into this category, varying from very big to very small, are usually considered emerging because of their developments and reforms. Hence, even though China is deemed one of the world’s economic powerhouses, it is lumped into the category alongside much smaller economies with a great deal less resources[pic], like Tunisia. Both China and Tunisia belong to this category because both have embarked on economic development and reform programs, and have begun to open up their markets and â€Å"emerge† onto the global scene. EMEs are considered to be fast-growing economies. What an EME Looks Like EMEs are characterized as transitional, meaning they are in the process of moving from a closed economy to an open market economy while building accountability within the system. Examples include the former Soviet Union and Eastern bloc countries. As an emerging market, a country is embarking on an economic reform program that will lead it to stronger and more responsible economic performance levels, as well as transparency and efficiency[pic] in the capital market. An EME will also reform its exchange rate system because a stable local currency builds confidence in an economy, especially when foreigners are considering investing. Exchange rate reforms also reduce the desire for local investors to send their capital abroad (capital flight). Besides implementing reforms, an EME is also most likely receiving aid and guidance from large donor countries and/or world organizations such as the World Bank and International Monetary Fund. One key characteristic of the EME is an increase in both local and foreign investment (portfolio and direct). A growth in investment in a country often indicates that the country has been able to build confidence in the local economy. Moreover, foreign investment is a signal that the world has begun to take notice of the emerging market, and when international capital flows are directed toward an EME, the injection of foreign currency into the local economy adds volume to the country’s stock market and long-term investment to the infrastructure. For foreign investors or developed-economy businesses[pic], an EME provides an outlet for expansion by serving, for example, as a new place for a new factory or for new sources of revenue. For the recipient country, employment levels rise, labor and managerial skills become more refined, and a sharing and transfer of technology occurs. In the long-run, the EME’s overall production levels should rise, increasing its gross domestic product and eventually lessening the gap between the emerged and emerging worlds. Portfolio Investment and Risks Because their markets are in transition and hence not stable, emerging markets offer an opportunity to investors who are looking to add some risk to their portfolios. The possibility for some economies to fall back into a not-completely-resolved civil war or a revolution sparking a change in government could result in a return to nationalization, expropriation and the collapse of the capital market. Because the risk of an EME investment is higher than an investment in a developed market, panic, speculation and knee-jerk reactions are also more common – the 1997 Asian crisis, during which international portfolio flows into these countries actually began to reverse themselves, is a good example of how EMEs can be high-risk investment opportunities. (For more insight on getting into emerging economies, read Forging Frontier Markets.) However, the bigger the risk, the bigger the reward, so emerging market investments have become a standard practice among investors aiming to diversify while adding risk. (For more details on the advantages and disadvantages of making foreign investments, see Is Offshore Investing For You? and Going International.)

Different economic factors Essay

In this report I am going to describe the way that Cadbury are affected by different economic factors. I will describe the influence of two contrasting economic environments on the business activities within the organisations. I will then compare the challenges to selected business activities within the organisations, in two different economic environments. Recession Recession is when the GDP (Gross Domestic Product) falls and goes negative. The GDP represents the wealth of the economy. When there is a recession there is a decline in business activity, over more than a few months. Employment rates, household income, business profits and investment spending all decrease while unemployment rates and the amount of bankruptcies rise because people begin to be more careful with their money and are less prepared to buy high priced items, for example cars and houses. People tend to take less risks when investing their money and companies also cannot really afford to be employing as many people and this is how the unemployment rates increase. The affect of recession on ‘Cadbury’ Recession will affect Cadbury but not too drastically. The reasons for this are that people will still continue to buy Cadbury products because they are a low priced product and still affordable to many people. The sales for Cadbury may even increase during a recession because people may fall into comfort eating over the recession which would result in increased sales for Cadbury. More expensive products, for example Cadbury gift boxes and celebration cakes however, will decrease in demand and sales for these products will fall fairly drastically because they are higher priced than single bars so less people will be prepared to spend that amount of money in a time of recession. This will however increase the sale of small, individual bars. In a recession Cadbury will easily be able to recruit people. This is because a higher percentage of people would have been made redundant from their previous jobs and so they will be happy just doing a job until they find something better. They will not be as bothered if the pay rate isn’t as high or if they don’t receive any benefits, they will just be happy about earning money again. Therefore in recession recruitment for Cadbury would be an easy process as a large amount of people will be looking for work. Cadbury would also be able to pay a reduced wage to new employees. Economic Growth Economic Growth is where the wealth of the increases, this can be measured by looking at the GDP (Gross Domestic Product. ) As the wealth of the economy is growing there is a higher demand for a business’s products or services. When there is an economic growth, people tend to feel more safe about their jobs, their sense of job security increases and they therefore feel more comfortable about spending out larger amounts of their money. It is during a time of economic growth that people will be more likely to take out a loan with a bank or buy a high priced item, for example a car because they will be confident in knowing they will be in their job further down the line. The affect of economic growth on ‘Cadbury’ When the economy is growing, Cadbury will see an increased demand for their products because more people will be happier spending their money. The sale of larger, more expensive Cadbury products will also increase because people wont mind paying out more money for these, unlike they would if there was a recession. Cadbury will have more employees during this time because they will need to keep up with the demand. Recruitment however, will be a much slower process than it would in a time of recession. It will be a slow process because people are already likely to be in a job working so it will take a longer time for Cadbury to gain workers. Cadbury would then have to offer a higher rate of pay than other companies in order to get people to want to work for them. Most people would stay with their current job if the pay is similar. This could be costly for Cadbury as they will have to offer as much as they can afford in order to attract people.